How Much Can You Earn from a Short-Term Rental in Maremma

How much can you earn from a short-term rental in Maremma? It's the first question every property owner asks before deciding whether to list their home on Airbnb or Booking. The honest answer isn't a single number: it depends on where your property is, how many nights you can sell, and above all how much of that revenue actually ends up in your pocket. In this article we lay out revenue, costs, commissions and taxes in full, with a concrete example using a property in Grosseto, so you can work with your real numbers rather than promises.

Nightly Revenue and Average Occupancy in Maremma

In Maremma, demand follows the sea. From June to September, properties close to the coast — Follonica, Castiglione della Pescaia, Principina, Marina di Grosseto — run at near-full capacity, with peak-week nightly rates that can exceed €150–200 for a four-to-six-guest apartment. In low season the same property drops to €60–90 per night and occupancy falls to the occasional weekend.

Owners inland or in the hills — around Grosseto city, Scansano or Massa Marittima — face a shorter season but more stable year-round demand: less beach tourism, more business travel, events and family visits. Here annual average occupancy typically sits around 45–55%, compared with 60–70% for the most popular coastal spots.

A quick calculation: a well-positioned six-guest property in Maremma that rents an average of 170 nights a year at an average rate of €110 grosses roughly €18,700. That figure is not what you keep — it's only the starting point.

Costs, OTA Commissions and Compliance Obligations That Eat into Your Margin

Gross revenue is the easy part. The difference is made by everything that takes a slice before the money reaches you.

OTA Commissions

Airbnb retains around 15–18% on every booking, and Booking.com charges approximately 15–18%, rising to 20% for hosts who choose the single-commission model. On €18,700 of income, that's €2,800–3,400 you will never see.

Cleaning, Linen and Utilities

Every guest changeover has a cost: professional cleaning, laundry, sheets and towels, a welcome kit, and utility bills that always rise when guests are in residence. Budget between €40 and €70 per stay, plus water, electricity and gas consumption.

Maintenance and Unexpected Repairs

A dripping tap, an air conditioner that needs regassing, a lock that needs replacing: small but recurring expenses that nobody factors into the initial budget.

Taxes and Compliance

Under the flat-rate cedolare secca you pay 21% (or 10% under an agreed-rent contract) on taxable income. On top of that come the tourist tax to remit to the local council, the CIN (national identification code for short-term rentals) and the obligation to report guests via Alloggiati Web. Miss a deadline and fines start in the hundreds of euros.

What the Owner Actually Takes Home: A Real Example in Grosseto

Back to our six-guest property: €18,700 gross income, 170 nights, average nightly rate €110. Here is what happens to the margin.

OTA commissions (16% on half of all bookings): approximately €1,500. Cleaning, linen and utilities (€50 per changeover across 35 changeovers): approximately €1,750. Maintenance and minor unexpected costs: €800. Insurance and management costs: €400. Total operating costs: approximately €4,450.

On the remaining €14,250, the cedolare secca at 21% adds up to roughly €2,990 in tax. The owner's net take-home therefore comes to around €11,200–11,300 per year — just over 60% of gross revenue. A perfectly respectable result, but only if the nights sell and no compliance deadline is missed.

The Hidden Costs (That Weigh More Than You Think)

There is one line item that appears in no spreadsheet: your time. Answering messages at 11 pm, coordinating cleaning crews, chasing a guest who left the air conditioning running, filling in Alloggiati Web forms. For many owners that amounts to five to ten hours a week in high season — hours nobody pays for.

How to Increase Your Net Income Without Working More

The fastest way to grow your margin is not to raise prices, but to tackle what erodes it: dynamic pricing updated daily, professional photos that lift click-through rates, review management that keeps your listing visible, and a changeover system that keeps cleaning costs down.

A property manager who handles these numbers professionally — from guest vetting to CIN compliance, Alloggiati Web reporting and tourist-tax remittance — often recovers much of the margin a solo owner leaks, and gives the host back the one thing that really matters: time.

Summary

A well-managed holiday home in Maremma can leave the owner between 55% and 65% of gross revenue. The variable is not the location: it's how well you keep costs, commissions and deadlines under control.

Want to know what your property in Grosseto or Maremma could earn, after everything is accounted for? Managebnb manages short-term rentals across Tuscany: you collect the income, we handle everything else. Request a free property valuation today.